I didn’t know where else to open such a thread but I think the Yii 2.0 forum is the appropriate place. Every once in a while I take a look at yiiframework.com and see the current framework description: “Yii is a high-performance PHP framework best for developing Web 2.0 applications.”. While that was true some years ago the web has changed and the term Web 2.0 sounds really dated these days. This is the reason why I opened this thread: Maybe the community itself can come up with a statement that is short, to the point and best describes why we love and use Yii in our every day work.
My thoughts on how to create a good statement:
Don’t use technical terms (despite PHP and open source). Why? Look at Web 2.0. It easily feels dated after a while
Focus on your own workflow. What are the most important benefits when using Yii compared to all the other clunky monsters?
And here’s my first suggestion:
"a fast, rock solid and secure open source PHP framework made to achieve more with less code"
A serious note: A marketing claim should be short and catchy. The most successfull ones have no more than four words. Think of Audi’s “Vorsprung durch Technik”. So we should focus on the core attitudes of Yii and turn that into a slogan. Something among the lines of “Yii Framework - Simple design, powerful implementation”.
Just to make sure we are talking about the same thing: I was merely talking about a description (a unique selling proposition if you will) of the framework, not a slogan. Both things are important but are totally different things. The Rails guys are doing it fairly well I think
So the first part is the slogan and the rest the USP. I was focusing on the second and fully agree that the slogan should be short and catchy. But you need both to actually tell people what the heck this whole thing is we are talking about